SELIIJAN
We produced the campaign imagery and the static creatives that run behind it — one model, French locations, garments carried across the full set.
Introduction
SELIIJAN is a French womenswear label made in Nice, built on a simple, timeless wardrobe and a quiet kind of French elegance.
The brand needed campaign imagery with a real sense of place, plus a steady supply of static creatives to run behind it.
Challenges
A campaign only works if it feels like it happened somewhere — a specific apartment, a specific afternoon, a specific city.
The brand needed range as well: several models, stills and video, and a large set of creatives for paid. All of it had to look like one collection photographed by one team, not material gathered from different places.
The process behind this case.
Developing the concepts of the campaign
We work out the ideas the campaign is built on — what each shot says, where it happens, and how it looks. Locations and per-shot briefs come out of this stage, and the brand signs off before anything is produced.
Putting the collection in frame
Each piece is transferred from the brand's collection — cut, fabric, and the way it falls matched to the real garment, then checked at full size.
Stills, then movement
Frames retouched and upscaled, selected shots animated into campaign video, and the full set cut into the formats paid and social need.
Solutions
We built the whole campaign world — models, locations, and the collection running through every frame.
Stills and video came out of the same set of models and settings, so the campaign and the paid creatives share one visual language instead of competing with
Results
One campaign world the brand can work from — a consistent look running from the hero imagery down to the smallest paid creative.
New creatives can be produced inside the same world instead of starting over, and the collection reads the same wherever a customer meets it.
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