DR. EMI ARPA
We produce the AI video and stills behind DR. EMI ARPA's launches — from the creative brief through to the finished cut, ready for the site, paid, and social.
Introduction
DR. EMI ARPA SKIN is a German skincare brand founded by dermatologist Dr. Emi Arpa, built on evidence-based formulation and a close relationship with its audience.
Launches come often and move quickly, and each one needs its own set of visuals for the site, paid, and social.
Challenges
Every launch arrives with a creative brief and a fixed date. The visuals have to exist in the window between them.
The brief comes as an idea, not a shot list. The work is turning that concept into finished video and stills, at the pace a launch actually allows.
Solutions
We became the production line behind some their product launch — video and stills built straight from the brief.
Every campaign runs the same route: concept and storyboard, keyframes with the real product, then animation and post. The process is fixed, so the turnaround fits inside a launch schedule and the material lands ready for the website, paid, and social.
The process behind this case.
Turning the brief into a story
We work through the creative brief with the brand, then build the storylines and storyboard — what each scene shows, in what order, and the details that have to read clearly on screen.
Building the first frames
We generate the opening keyframe for every scene and integrate the real product — packaging, texture, and label matched to the original.
Bringing the frames to life
The frames are animated, then cut, graded, and finished with sound design, delivered in the formats the launch needs.
Results
A production partner the brand launches with — from brief to finished cut, on the launch date.
Campaigns can be planned around the idea rather than around shoot availability, and the same visual language carries across the website, paid, and organic social.
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